Impact
When it matters most, we deliver.
Purbasha operates as a retail partner in the United Nations World Food Programme's food-assistance operation in Ukhia, Cox's Bazar, delivering accountable food access to families who depend on it.
The work
Running accountable food-assistance retail.
In 2026, Purbasha Trading began operating as a retail partner in WFP-supported humanitarian food-assistance operations in Ukhia, Cox's Bazar. Families redeem their food support at retail shops we run.
The assignment is unforgiving. It demands disciplined inventory control, constant commodity availability, careful beneficiary service, food-quality monitoring, and full transaction accountability, in one of the most demanding operating environments there is.
Every day we manage receiving, storage, dispatch, and shop replenishment; we monitor hygiene, quality, damage, and expiry; and we support point-of-sale execution and incident reporting.
The operation
What we run, and how we run it.
Beneficiaries served through our retail operations
Biometric and SCOPE-supported transactions
Retail and warehouse operations under one team
Figures describe Purbasha's WFP-supported retail operations in Ukhia and are management estimates. The programme is run by the United Nations World Food Programme; Purbasha operates as a retail partner within it.
Why this matters
If we can meet the United Nations' standard, we can meet yours.
Running accountable retail inside a UN-supported operation means biometric transactions, controlled stock levels, food-safety monitoring, and zero tolerance for hygiene or expiry failures. That discipline is now part of how we work.
For any institutional buyer, it is the clearest proof that Purbasha can operate to the standards that matter, under real pressure, with full accountability.
Institutional or humanitarian procurement? Let's talk.
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